Insight into the historie of  Xiaomi Scooters. Evolution, Production

Discover the latest additions to Xiaomi’s scooter lineup, featuring the Xiaomi Electric Scooter

Evolution and Branding History: Xiaomi, Mi, Mijia

Beginning with the release of the “Xiaomi Mi Electric Scooter” in 2016, Xiaomi embarked on a journey that included the “Mi” and “Mijia” branding. While “Mi” is a global label, “Mijia” is more prominent in Asian regions. Despite the recent omission of “Mi” from scooter model names, “Mijia” continues to thrive in Asian markets.

Production Partnerships: Who Builds Xiaomi Scooters?

Xiaomi operates as a design and marketing entity, collaborating with a network of suppliers and manufacturers. Notably, Xiaomi does not produce its scooters in-house. The production baton is passed to entities like Ninebot (Changzhou) Tech Co., Ltd., the manufacturer behind the M365 series, and Brightway Innovation Intelligent Technology (Suzhou) Co., Ltd., which entered the scene in 2020. The collaboration with Brightway signals a departure from the exclusive partnership with Ninebot.

Decoding the Manufacturers and Models: A Detailed Insight

Explore the extensive list of Xiaomi scooter models, including the M365, Mi Pro 2, Mijia 1S, 4 Pro, and more. Uncover the internal device naming convention within the Xiaomi Mi Home App, providing a behind-the-scenes look at the diverse scooter portfolio.

Brightway’s Emergence: Changing the Scooter Landscape

Witness the shift in Xiaomi’s scooter production landscape with the entry of Brightway in 2020. Originally releasing the “Mijia Electric Scooter 3 Youth Edition” in China, Brightway’s impact is now felt globally with the introduction of the “Xiaomi Electric Scooter 3 Lite.” Additionally, Brightway unveils its standalone brand, NAVEE TECH, contributing to Xiaomi’s diverse scooter lineup.

Brightway vs. Dreame: Unraveling the Connection

Delve into the curious connection between Brightway and Dreame within the Xiaomi Mi Home App. While Dreame is renowned for its vacuum cleaning robots, it appears in the app under the “dreame.scooter” namespace for Brightway scooters. Uncover the link as both brands are revealed to be owned by Shenzhen Liwei Electronics Co., Ltd., a major player in home appliances.

Embark on a journey through the dynamic world of Xiaomi scooters, exploring their origins, diverse models, and the unique partnerships shaping the future of short-distance transportation.